Social Media: How to Engage, Share, and Connect

 

Social Media: How to Engage, Share, and Connect is a step-by-step resource to better understand, create, and develop sound social media strategies. Written in a relaxed and pragmatic tone this book concentrates on both the operational and practical aspects of this ever evolving subject. Rich with concrete advice and examples from some of the most preeminent authorities in the fields of social media, public relations, and marketing this book has something for everyone.

 

Readers can complete the book in its entirety or refer to single chapters related to a topic of their interest. Each chapter introduces and exposes the audience to a specific topic; however, when combined with topics presented within other chapters, the entirety of the book is able to guide practitioners throughout the process of creating successful social media campaigns.

 

Social Media covers every topic from social press to crisis management. New models including The Four Quadrants of Public Relations and the Circular Model of SoMe for Social Communication are introduced and explored. Throughout the book there are case studies that illustrate best practices as well as hands-on exercises that challenge readers to plan, execute, and analyze effective social media strategies.

 

More than simply a book, this complete package is complimented by the website www.ginaluttrellphd.com which hosts case studies, tips, advice, references, and video interviews.

 

To purchase visit Amazon or Rowman and Littlefield Publishers!